Have you ever heard someone say it is a bones day or a no bones day? It may have involved this cute little guy!
If the answer was yes than great and if the answer was no, I will explain. Bones or no bones revolves around this adorable thirteen year old pug named Noodle. Everyday Noodle's owner will pick him up and see if Noodle sits up in his bed or if he just falls back down. Don't worry Noodle is not harmed in any way, he actually quite enjoys it. Now you may be wondering what this has to do with bones or no bones. Well, if Noodle falls down then he has no bones but if he catches himself then he has bones. A bones day means that you should go out and do what you want! If you want to ask for a job promotion you deserve but you are afraid to do it, you should just ask for it! And if it is a no bones day that means it is a day to relax and take care of yourself, maybe do an extra face mask.
Noodle has taken over Tik Tok and there are hundreds of Millennials who now based their day off of the daily reading of this pug. If you don't believe me, just check out the Tik Tok page that has 3.3 million followers and 32.7 million likes. Noodle is a star!
I knew starting this blog that I wanted to write about bones or no bones, but a part of me was scared that bones or no bones had not infiltrated enough of the Groundswell to be an inclusive blog project. And then I woke up this morning, went on Tik Tok, and saw that Noodles was on the Today Show. Talk about infiltrating the Groundswell, so here we are on and I got to write my blog on Noodle.
Noodle's human Joe started this off as a fun thing for himself. But then Joe began listening to the Groundswell, much better than any business I have seen. Joe saw that people were motivated by Noodle and that they were enjoying Noodles content. So what did Joe do, he made more bones or no bones videos. When the groundswell asked for Noodle merchandise, Joe asked what they wanted and began creating. Joe interacts with his fans by duetting, stitching, and commenting on countless posts that either tag him or interact with bones or no bones.
Joe was just an ordinary guy who was putting content out on Tik Tok for fun but then the groundswell became energized and turned it into more and instead of Joe fighting it, he worked with it. I wanted to talk about bones or no bones because it is something that impacts me and that I look forward to seeing everyday. I just love Noodles. But more importantly I think Noodles is a great example of interacting with the groundswell and watching a brand develop, as a brand is what the groundswell claims it is. I think that Noodles and Joe are perfect examples and only getting stronger with levels of transparency and content development.
What brands do you think could learn from Noodles and Joe's work with the groundswell? How do you feel about Bones or No Bones?
Hi everyone, I realize that we only need 3 original blog posts but I had already started working on a blog about Noodles and I really wanted to share it because I just truly adore this little thirteen year old pug. I hope you enjoy this blog and it can just be something to read. Thank you!
ReplyDeleteThis is hilarious and is going to motivate me to make an initial decision before my day, wonderful job! It is amazing how quickly this things become viral and so widespread. It may make me unproductive some days, but I am so ready to approach certain days like this. Do you think the groundswell can take this phenomena to new heights?
ReplyDeleteI do think the groundswell is going to take this phenomena to new heights. Today's bones reading was a "bones and a half day" because Noodle went outside to sniff flowers! I have also seen a lot of people who are creating items based around Noodle, like stickers and art work. Also, recently I say a cocktail themed for a no bones day. I think the groundswell will keep developing this decision making until self care becomes a standardized practice for most people. That is truly why I think that it is working, because it makes people take care of themselves.
DeleteHi, Tereza, your post is very interesting. I enjoyed reading these interesting things you shared. And it is amazing a normal person and a dog can become so famous on Tik tok. It is a great example of the power of listening to the groundswell.
ReplyDeleteHi, Tereza, this dog is really cute. I like it very much. Your blog post is also very interesting, which can't help but remind me that there is such a small animal with a lot of fans in my country, that is, Hong Xiaopang, a cute kitten, who has set off groundswell on social media. I think people nowadays are overwhelmed by the social pressure, so watching these small animals through social media will make them feel very relaxed. I didn't expect this puppy to have such a great appeal. People decide what to do today according to whether it has bones or not. This may seem ridiculous in a very early time. How can people decide today's daily life according to a pet? However, up to now, everything is reasonable, because groundswell makes people can't help falling into it and being carried away. It seems that people no longer do things for other reasons, but for an atmosphere.
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