Have you every used the reviews and ratings section on Amazon or any website for that matter? I know I have, and I assume we all have used it at least once. Whether it is shopping for a new blender to know if it will work or shopping for new athleisure (that was me this weekend), we all find ourselves scrolling to the bottom of the website page to read through, at least, the first few reviews of a product. Companies know that their customers use reviews so much that there are specific tabs to make it easier, Amazon allows customers to match height and weight on clothing reviews, for us to sort through to find the best reviews for us. See below to find the standard Amazon review template. These simple ratings and reviews sections of websites were not always available to us. Reviews and rating are part of the technologies within the groundswell. The groundswell "is a social trend in which people use technologies to get the things they need from each other, rather than from traditio...
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